Voltas Launches Its New Brand Store In Sector 10, Faridabad
Voltas Limited, India’s No. 1 AC brand, from the house of Tata’s has launched its new Brand Store – M/S Mayur Engineers, in Faridabad’s premier shopping area, Sector 10 Market, Faridabad.
The brand store features a well-designed and visually appealing display of new range of Voltas Beko & Voltas' products, comprising of Refrigerators, Washing Machines, Microwaves, Dishwashers, Air Conditioners, Air Coolers, Commercial Refrigerators, Water Dispensers & Water Coolers. Conveniently located in the heart of Faridabad, the new brand store would enhance Voltas' brand experience and visibility.
The Brand Store is being launched to meet the growing expectations of consumers in a major city like Faridabad, with technologically advanced Home Appliance line up of Voltas Beko. The Voltas Brand Store – Mayur Engineers, was inaugurated by Mr. Pradeep Bakshi, MD & CEO, Voltas Limited, in the presence of Mr. A.P. Jain & Mr. Rahul Jain, of Mayur Engineers. Associated with Voltas Limited since 2005, Mayur Engineers have 4 stores, including 3 Voltas Brand Stores in Faridabad.
Voltas Beko plans to launch more than 100 SKUs over the next 3 months including 44 SKUs of Refrigerators, 40 SKUs of Washing Machines, 12 SKUs of Microwaves/Ovens and 7 SKUs of Dishwashers. Voltas Beko has positioned itself as ‘Partners of Everyday Happiness’ with the consumer benefit of ‘Nutrition, Preservation for Refrigerators; and Cleaning Efficiency for Washing Machines’. The brand aims to provide its consumers with state of the art innovative products leveraging Voltas’ brand & distribution strength coupled with Arçelik’s global expertise in product development.