Varun Beverages To Establish A Greenfield Production Facility In Punjab
2018-04-05 Announcements Food Processing & Beverages Northern India
Varun Beverages Limited, a key player in the beverage industry, announced its plans to set-up a greenfield production facility (subject to receipt of necessary approvals) to create in-house production capacity for Tropicana fruit juices, Quaker Oats Milk based Beverages and Gatorade. Foundation stone for this new production facility is being laid by Hon'ble Chief Minister of Punjab at Pathankot. Spread over 41 acres in Pathankot district of Punjab, it will be the first fully backward integrated facility in India to manufacture the complete range of above products including CSD at a single location. The expansion is to take advantage of the growing demand of Juice Based beverages for health-conscious consumers.
Commenting on the development, Mr Ravi Jaipuria, Chairman, Varun Beverages Limited said, “Juice market in India is expected to show strong double-digit growth. The setting-up of this production facility is in-line with our endeavour to strengthen our presence in fast-growing categories. The addition of these product categories to our portfolio will result in better asset usage as the seasonality in these categories is relatively lower and will augment our return ratios and profitability metrics going forward.”