Thomas Cook (India) Limited, India’s leading integrated travel and travel related financial services company and Seoul Tourism have entered into a 3-year strategic agreement. As a part of this three-year plan, both parties will focus on a multi-pronged engagement programme that includes product development and destination promotions to showcase Seoul as a vibrant leisure destination- across a diversity of Indian traveller segments including, families, millennials, honeymooners, culture seekers, women travellers, etc.

Thomas Cook India’s internal data reveals that Seoul has been witnessing increasing interest with a growth of over 20% from India’s outbound travellers. The new age Indian traveller is keen to explore offbeat destinations and indulge in unique experiences, and with increased flight connectivity, Seoul holds significant potential for the Indian market. From its cosmopolitan vibe and heady nightlife and buzzing night markets of Dongdaemun and Namdaemun, from World Heritage–listed sites such as the Jongmyo Shrine, the magnificent Seoul City Wall, Buddhist temples, palaces and pagodas to graceful hanoks (traditional wooden homes), Seoul is a fascinating mix of heritage, culture, cuisine, technology and cutting-edge design. It is also renowned as a shopping destination, a hub for gaming enthusiasts and for its rejuvenating sauna and spa wellness in a traditional jjimjilbang.