Talwalkars Better Value Fitness Limited (TBVFL) announced soft launch of Shedeat.com an integrated marketplace for healthy eating. The website is currently on a beta run and is expected to be launched on May 15th 2019.

ShedEat, a venture of Fitternity & TBVFL, aims to impact the healthy eating space in India & globe with tailor-made solutions for the consumer across nutrition/diet management services, health food & food tracking through innovation and technology. Through expert driven recommendations, partner network of healthy food/fitness supply and robust distribution channels the platform aims to solve the day to day challenges faced by consumers in their weight management/wellness journey.

Speaking of the developments in the space CFO of TBVFL Mr Dinesh Rao explained “At Talwalkars our modus operandi has always been to be consumer-centric. With the advent of AI technology and in India specifically with the growth in awareness of healthy eating, the company is confident that an online platform with the right mix of services would cater to the demand and suit the needs of millennials.”  

Mr Jayam Vora, Co‐Founder of Fitternity commented “ Operating in the wellness space over the last 4 years, we have seen a massive shift in consumer behaviour and an increasing cognisance towards the need to eat healthy. With ShedEat we aim to build out a platform that delivers bespoke solutions through a strong network of nutrition experts globally and health food supply.”