PVR Cinemas Signs A Deal With CJ4DPLEX To Launch 16 4DX Screens In India
PVR Cinemas, India's largest cinema exhibition company signed a strategic deal with CJ 4DPLEX, an innovative cinema technology featuring moving seats and environmental effects. With this announcement, PVR retains its position in Indian market with 21 4DX theatres and becomes the major provider of 4DX experience in the country. The announcement was made at the CineAsia trade show held at the Hong Kong Convention & Exhibition Centre.
The deal marks an extended association between the two leading players as PVR cinemas previously have three 4DX screens operational in the country at Noida, Mumbai and Bengaluru and furthermore, plans to add two more screens soon at new prominent sites.
PVR and CADPlex initially announced their partnership at CinemaCon in 2015. From the success of current locations; both partners plan their new roll-out for 4DX at PVR Cinemas' highest grossing theatres in Delhi, Gurgaon, Bengaluru, Mumbai, Chandigarh, Pune and others.
With this extended partnership, PVR will add 16 more 4DX screens at its cinemas, taking the total to an impressive 21 4DX auditoriums in India by the end of 2019.
Addressing the gathering, Mr Gautam Dutta, CEO, PVR Ltd, said "Our relationship with 4DX is not just one between a buyer and a vendor, but goes way beyond that to being strategic partners. We believe that the best movie viewing formats such as 4DX should reach the maximum number of people around the world. We believe that this partnership is definitely not a short-term one but we see both the companies coming together for various other strategic projects as well in the near future. With more global technologies on the rise, the expectations of audiences are increasing as they look for a more enhanced, immersive and experiential cinema and PVR, being the innovator in the cinema exhibition space in India, aims to fulfil this expectation constantly by aligning itself with the world leaders in motion picture technology."
In the meet, Byung Hwan Choi, CEO of CJ 4DPLEX said, "Following the last year's announcement, we are extremely pleased to announce our further expansion with PVR Cinemas at this CineAsia. It is a definitely meaningful event for us that the largest cinema exhibitor in India recognized 4DX as the pioneer of the innovative cinema technologies and decided to expand our network for two years in a row."