Mohota Industries Announces Entry Into Higher-margin B2C Segment
Mohota Industries Limited had announced the entry into B2C segment through its existing dealer network and e-commerce platforms. This is in sync with the country’s digitization program. This also signals the company’s potential in the finished-goods segment including garments, suitings, shirtings and denim. The company will further widen the product range to be sold on this platform. The Company is targeting both domestic and export sales in this space with a focus on the latter. The B2C segment is expected to boost company’s operating margins.
In addition to this, the company has started technological up-gradation of its distribution systems. Its network of 2,000 dealers will be enabled with an app-based platform to ease the process of order placing, tracking and also online payments which will improve fund flow. These actions are in line with the company’s ongoing expansion activity in the textiles sector and are pursuant to the communication issued by the company in October.