Mahindra First Choice Services Forays Into Branded Generic 2-Wheeler Spare Parts
Mahindra First Choice Services (MFC Services), India’s largest chain of multi-brand car service workshops, and a fully owned subsidiary of the USD 19 billion Mahindra Group has announced its foray into branded generic 2-wheeler spare parts. MFC Services has a strong foothold in the 4-wheeler spare parts segment with its branded spare parts label – MFC Spares. MFC Spares will now expand its existing portfolio of 4-wheeler spares to include a comprehensive list of fast-moving 2-wheeler spares like filters, horns, oil and electrical relays, among others.
The automotive spares market is currently pegged at INR 56,098 crores as per the Indian Automotive Aftermarket ACMA report (2016-17).
MFC Services is India’s largest chain of multi-brand car workshops with over 340 workshops, present in 250+ towns across 24 states. MFC Spares has been offering branded generic auto spares, sourced from quality suppliers, at competitive rates, through its country-wide network of 60 distributors in 25 states. With this new product line, MFC Services plans to increase its footprint to 200 distributors by FY-2020. The company is currently engaged with 3000 retailers and 8000 mechanics across the country. It aims to establish a country-wide network of over 1000 workshops.
Commenting on the new product line YVS Vijay Kumar, CEO, Mahindra First Choice Services said, “MFC Spares was set up to address the challenge of availability of high-quality auto-spares, at competitive prices and with faster delivery timelines. These parts are very popular in our 340 workshops strong 4-wheeler franchise service network, as well as with our bazaar distribution channel. Our foray into the 2-wheeler spares segment was a natural progression, on the back of the success of the 4-wheeler spares business over the last three years. This new foray marks yet another step that will take us closer to our vision of creating a transparent & trust-worthy eco-system for the vehicle after-market in India,” he further added.
MFC Spares will offer spare parts of leading 2-wheeler brands like Yamaha, Hero, Honda, Bajaj, Suzuki, Royal Enfield, TVS, among others. Spare parts will be available for Scooters (non-geared) as well as geared 2- wheelers.
Focused on maximizing the profit and output of all in the value chain, MFC Services operates on a unique sales and supply chain model – M-PRO. The company focuses on Natural Demand Generation and Pull rather than the Push method which is the traditional model. It ensures very high ROI for its distributors and retailers by keeping low inventories but increased availability so that the material turns around much faster.
The MFC Spares brand stands for smart replacement and is targeted at customers who want quality and value for money spares for their cars.
MFC Services supports its franchisees nation-wide with a robust supply chain for spare parts through its cluster warehouse network. Each cluster warehouse supplies parts as per the daily requirements of the Franchisee Owned Franchisee Operated workshops, thus reducing the need to maintain huge inventories at the workshop.