Mac Hotels On Expansion Spree
Goa-based Mac Hotels Limited, a public listed company plans ambitious expansion. It presently owns 52 rooms and has added another 26 rooms from 1st October 2018 and will add another 160 rooms effective from 1st January 2019, taking the total number of rooms to 238. The full impact of revenues and profits will be partly reflected in FY 19 and fully in FY 20. The company has planned to increase its inventory of rooms to 500 going forward.
Mac Hotels will now enter a new orbit and will focus on a scale with speed and will adopt the managed and franchised hotel model which is an asset-light model and which ensures a high return on shareholders‟ funds.
Mac Hotels Limited located in Goa, a business operated by the Cotta Family for the last 25 years with properties at Miramar and Calangute operating under the well established brand names -„Resort Village Royale‟‟ “ Hotel Miramar” “ Hotel Park Avenue” and also runs a franchised store under the brand name “The Chocolate Room”.
Recently the company created history in the state of Goa as the first company to get listed on the SME platform. The company issued 8, 10,000 shares of Rs 10 each at a price of Rs 24 per share on 19th September 2018 and despite negative sentiments, the issue was oversubscribed 1.52 times. The stock was listed on 4th October 2018 the day the markets witnessed a steep fall but the stock closed the day at the upper end of the circuit. Over the last several days the stock has been hitting the upper end of the circuit and currently trades at Rs 57 a return of around 140% in less than a month‟s time.
The company plans to leverage this immense potential for growth to increase scale, strengthen business, deepening the guest experience, adding power to its brands in order to gain pricing power, Initiating marketing initiatives aimed at driving demand growth, a continuous efforts to drive cost efficiencies, ensuring a strong balance sheet and maximizing shareholder value.