Himatsingka Partners With The Iconix Brand Group On The Royal Velvet Brand
Himatsingka had announced that it has entered into a licensing agreement with the Iconix Brand Group, Inc. for the Royal Velvet brand. The multi-year agreement has been entered into by Himatsingka America Inc, a 100% step down wholly owned subsidiary of Himatsingka Seide Limited. The exclusive licensing rights to the Royal Velvet brand is for the territory of North America.
Royal Velvet is a heritage home brand that brings luxury to life through its classic and colorful aesthetic. Under the new licensing agreement, Himatsingka will design, manufacture and distribute the Royal Velvet brand across multiple home textile categories including core bedding, fashion bedding, utility bedding, bath & bath accessories.
Himatsingka, an integrated textile major, operates amongst the world's largest integrated manufacturing facilities for producing bedding, bath and spun yarn products. The Group also owns and licenses amongst the largest brand portfolios in the home textile space. Its portfolio houses iconic labels like Calvin Klein Home, Tommy Hilfiger Home and Kate Spade New York among others.