GRM Overseas Partners With MAN Consumer In The UAE
GRM Overseas Limited, the third largest basmati rice exporter to the world and second largest to the Middle East (referred to as “GRM” or the “Company”), had announced that it has formed a strategic alliance with MAN Consumer, one of the fastest growing FMCG distributors in the United Arab Emirates (UAE). This alliance will enable the distribution of GRM’s own brand of basmati rice “Tanoush” across 22 Carrefour hypermarket stores in the UAE. Going forward, MAN Consumer will place GRM brands with other major retail outlets and supermarkets across the UAE.
‘Tanoush’ is GRM’s most premium old aged basmati rice offering which comes in four variants, namely, ‘Emperor’, ‘King’ and ‘Duke’ and ‘Lord’. 'Tanoush Emperor' and 'Tanoush Lord' will be placed at Carrefour hypermarket stores across the UAE starting April 18, 2019. Carrefour is one of the largest hypermarket chains in the world and currently operates 28 hypermarkets and 43 supermarkets in the UAE.
GRM’s distribution partner, MAN Consumer, a subsidiary of MAN Investments, has extensive regional infrastructure and partnerships with leading retailers. Its product range covers over 30 brands across food, non-food and other consumer products which are imported from across the world and distributed into the UAE.
GRM started selling its own brands of basmati rice at large international retail chains over a year ago and is now present in large retail stores such as TESCO, ASDA (Walmart UK) and T.J. Morris in the UK, Albert Heign in Holland and Metro in Poland. The strategic alliance with MAN Consumer for distribution marks the start of GRM sales of its own brand of basmati rice in the UAE.