Footwear Major Liberty Sets Foot In The Lifestyle Segment
Liberty Shoes Limited, one of the leading manufacturers in the footwear industry in India, known for its fashionable and comfortable footwear announced its foray into lifestyle retail and unveiled its new business venture, Liberty Lifestyle. The brand has taken a step forward to widen its portfolio and establish itself as a complete lifestyle brand.
Riding on India's growing demand for fragrances, Liberty Lifestyle launched its first range of perfumes, commencing its entry into the segment. With the launch of the new line of fragrances, Liberty Lifestyle will not only tap into the increasing demand for premium perfumes by the Indian customers but also aim to differentiate the brand from other mass-market competitors.
"The Fragrance segment currently occupies 5% share of the total lifestyle market in India giving us a huge window for growth. We aim to establish the brand as the most preferred and recognized luxury perfume brands by 2020. Also, we are hoping to get a tremendous response from the millennial and are targeting sales of over 2 Lakh bottles by the end of next year. This launch is only the beginning for us and we are also looking at expanding our product portfolio by the end of next year," said Adesh Kumar Gupta, CEO, Liberty Shoes Limited.