2020-03-03 Announcements Food Processing & Beverages National
CoCa-Cola company is planning to double the business size in India in five years. Currently US is the biggest market for the company followed by Mexico, China and Brazil in that order. It took 21 years to achieve the sales of 1 billion case unit in a year in 2019, and now our aim is to reach the number up to 2 billion units in five years,” Quincey said. India has been contributing to "solid growth" and presents a promising chance to become one of the top three markets for the company soon, he said. As a part of the company's invigorated methodology, Coca-Cola India will keep on developing its center brands by turning out new variations across Thums Up, Limca, Fanta, Sprite and Maaza, including no-sugar expansions. Quincey said the company will also seek to change its portfolio by entering new beverage categories like enchanted hydration, nutritious dilutable and beverage-plus at affordable price points. The company plans to market Coca-Cola India’s homegrown brand Maaza, globally, he said.