Century Pulp & Paper Launched Biodegradable Cellulose Film “Natura Wrap”
Century Pulp & Paper took another initiative with its strong focus on hygiene and health by launching an innovative product, Biodegradable cellulose film “Natura Wrap” at their plant in Lalkua.
On this occasion Century Pulp & Paper CEO, J P Narain said that today food packaging plays an important role. Packaging material should ensure safe food quality and also retaining the aroma. Natura Wrap being a cellulose film not only ensures superior aroma retention property that preserves freshness but also safeguards food quality. Over and above the best feature of Natura Wrap is that it is completely biodegradable making it an absolutely environment-friendly product.
With Natura wrap coming in the market, the company has shown its innovative approach with this product towards “Clean India, healthy India mission”. Century Pulp & Paper CEO, J P Narain also stated that we’re incredibly proud of our leadership role in introducing new, environmentally-friendly packaging material for the market.
According to Mr Alok Prakash, Chief Sales Officer, Century Pulp & Paper, Natura Wrap is a non-sticky film with good dead-fold properties suitable for twist wrapping and flexible packaging materials. It is a thin transparent, breathable, cellulose film of natural origin with high gloss. It maintains freshness of the packed ingredient for a long duration with that it has got good heat & chemical resistance.
This transparent film manufactured from cellulose originated in Plant cell wall. The Product, Cellulose films are promptly decomposed in soil or compost and are degraded into water producing carbon dioxide gas and Biomass.
The company has made the product available in the retail market with a range of length from 9 meters to 100 meters to address the various requirements of customers.