Birla Corporation To Start Test Marketing Of Construction Chemicals & Additives
Birla Corporation Limited has informed that the board of directors of the company at its meeting approved the proposal to start test marketing of construction chemicals and additives to extend the M.P. Birla franchise.
|Industry or area to which the new line of business belongs to||The New products belong to the construction industry and fall under construction chemicals and additives category.|
New products have business synergy with the Company's existing cement business and will be sold through same business network.
Diversification from cement business to the construction solution provider through brand extension, by leveraging the existing network strength.
|Estimated amount to be invested||Since the Company is going for contract manufacturing, the investment towards manufacturing is Nil. However, the Company will incur only operational expenses.|